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**New plant manager pushes "teams"…       

Laura is the new plant manager of a division that specializes in the manufacturing of plastics. She is new to the company and has a history of creating efficient manufacturing operations. The parent company is an large decentralized corporation with plants around the world. One of the first projects Laura pursues is to change the way the plant does its business. The plant has a history of good performance, at least by the standards of the international corporation, so some wonder why she wants to "break" something that has been working well.

Seeking assistance….
Laura's work is cut out for her. Not only is she learning the plastics industry, she is building a second plant in a nearby community. Both of these demands plus her decision to implement teams in the current plant seem impossible. From experience she knows that many team initiatives fail due to a lack of understanding of what such a project demands. She knows she has to spend a significant amount of time in upfront preparation and planning. One reason she elected to start the team process now versus wait is that a window of opportunity exists with the development of the second plant. Her experience has taught her that creating a team environment in a totally new setting is much easier than converting one that has been traditionally managed…but she needs help. One immediate decision was to bring on a consultant skilled in implementing teams in manufacturing environments. She calls Emersus Consulting.

The preliminary work begins…
Laura and her consultant spend their first meeting focused on 3 items only. The first is to create a strategy that will allow her to influence key players in the corporate office to support the plan. This detailed document will outline the rationale for such an evolution, the costs, the eventual benefits and the progression that she predicts. She is aware that another plant in a different country tried to implement teams 5 years ago and failed miserably. She expects resistance.

The second item they address is the method for determining who should be on the core development team. This group will consist of employees who are cross-representational of the entire plant and will be key in planning and managing this massive project. They understand that one of the most important premises of a team environment is that, in general, front-line employees have the best information to solve most problems. They then determine a way to select the core team based on this requirement.

The third item in their meeting addresses a fundamental question. "What type of team environment should they create?" and "Will that model be used throughout all areas of the plant or only some?" Her consultant reviews the types of teams that can be used to create more participation in the workplace. Laura's consultant educates her about how to determine when a certain type of team may be most appropriate. Realizing that Laura's presentation to corporate must include this variable, they elect to make the decision, even though they realize that the core team may revisit this decision in the first stage of their planning.

The preparation continues….
Laura receives the go ahead from the corporate office and forms the core development team. For the first month the core team participates in training and education to learn how and why teams help in workplace productivity, efficiency, quality,  and cycle-time, among others.  They also learn that a variety of teams exist that vary by degree of participation. They learn what has made teams fail in other organizations and what seems to lead to their success.

One of the most significant aspects of their training is the experiential exercises that allowed them to experience how teams actually work. This part of the training was for most members a "time of conversion," when all the knowledge they had gathered became real. The energy in the core team was high.

The core team spends one month planning all aspects of the implementation. They realize, though, that some of their decisions will change as more information is available to them. They learn in real life the concept of kaizen or continuous improvement. Some areas they address include: the type of teams, where to use teams, the training needed, changes in compensation, leadership needs, process changes and hiring and selection requirements.   The plan is extensive and impacts all aspects of the business. 

Concurrently, Laura creates a strategy to continue to inform corporate decision-makers on their progress. She regularly has a core team member co-present with her at corporate headquarters the status of the team formation. She realizes this networking is important because not all key players are convinced of this investment. The project will be scrutinized closely.

Implementation begins….
Despite Laura's desire to implement quickly, the core team elects to phase in the implementation at the existing plant. They select key areas to transform in order to learn from the first phase and improve the process with the next team that starts. They select 3 teams at a time and introduce 3 more the following month. In the new plant they implement team practices from the beginning of all phases of plant development. They immediately implemented new systems that would support a self-directed team environment.  As the new plant becomes operational, all aspects of manufacturing and support services will be designed to support a team-based work environment.

Fundamental team training has been created and new teams cycle through the various modules on a regular basis. Plant productivity predictably dips, but not as significantly as it would if they had not anticipated it. Implementation continues for 18 months at which time all teams are converted and the new plant is operational. Most teams continue to refine the way they get their work done and continue to struggle with what is in their purview and what isn’t. Morale varies and some attrition occurs at the old plant, again predictable.

Now what?
Two years out and most measures of improvement now have surpassed the performance of the old plant prior to the conversion to teams. The improvements are not yet dramatic, but are expected to rise more dramatically in the next 6 months. With the cost offsets of improved quality, diminished scrap, reduced cycle time, etc., Laura expects a payoff for the team investment in one year. After that, the cost to market will have decreased dramatically.  Her division’s profit performance will only continue upward.

** This case study is comprised of aspects of a variety of team implementation consultations by Emersus Consulting.

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